About Dan Murphy’s In 1952, an ambitious and plucky upstart opened a liquor store to rival his father's. You might have heard of him. His name was Daniel Francis Murphy, and he did things a little differently. Dan launched Australia's first wine club, threw storied social events and introduced his guests to exciting wines from all over the world. But above all, he believed in offering his customers the best experience and the biggest range at the lowest price. That's a promise we keep to this day in over 250 Dan Murphy's stores Australia-wide.